Event coverage · Huntsville, Madison, and Madison County

Give people a reason to attend, return, and support what comes next.

Storyline & Sinker combines market research, audience understanding, and cinematic storytelling to help people see the experience and value behind your event.

We research who attends, who you want to reach, and what matters to the customers, community members, donors, sponsors, and partners whose involvement helps your work continue. Those findings guide who we interview, what we capture, how we edit, and the purpose of each finished piece.

Choose a concise recap, a developed event story, or a full documentary following the event from setup through teardown.

Plan My Event Coverage Compare Event Packages Open the coverage planner

Storyline $1,250 · Storyline & Sinker $3,250 · Storyline & Sinker Documentary from $8,500. One location within Huntsville, Madison, or Madison County is included. Multi-day events keep one combined set of finished deliverables.

We build the story around the audience you need to reach and the decision you want to help them make.

Aerial view of a campus event venue: a long white-roofed building with a lit screen at its entrance, with trees around it. — Still from the 220 Event Story Doc · the Documentary example

02

The audience shapes the story.

Wearing headphones, a crew member in a dark suit watches a monitor framing a man speaking into a microphone across an office, with a softbox light and an audio-editing laptop nearby. — On setThe frame and the sound are monitored while someone answers the questions the research raised.

Before filming, we look at who the event serves, who needs to see the content afterward, and what those people need to understand.

Future attendee
A future attendee may need to picture the experience.
Potential customer
A potential customer may need to see the people and expertise behind a business.
Donor or sponsor
A donor or sponsor may need to understand what their involvement makes possible.

We turn that research into interview questions, filming priorities, and editorial decisions. The opening establishes relevance. The story supplies context and credible experiences. Each finished piece has a purpose and an appropriate next step.

For a citywide festival or nonprofit, the story can connect the public experience with the people, work, partnerships, and community contribution behind it. The finished content gives the organization something substantial to use in future promotion, community communication, and conversations about continued support.

How research shapes the finished work

We identify the audience’s interests, questions, reasons for participating, and barriers to taking the next step. That research becomes practical creative direction.

How research shapes the content
What we need to understand	How it shapes the content
Who needs to see this, and why would they care?	OpeningThe people, experiences, and opening moments that make the story relevant to its intended viewers.
What does the audience need to understand or believe?	Interviews + filmingInterview questions, demonstrations, participant perspectives, and evidence the filming needs to capture.
What context makes those moments meaningful?	EditThe order of scenes, explanatory text, pacing, natural audio, music, and the amount of background the edit provides.
What should someone do after watching or reading?	Ending + useThe ending and intended use: attend, return, inquire, donate, volunteer, sponsor, or continue the conversation.

Research gives us questions to investigate. The event supplies the people, moments, and evidence that shape the finished story.

A lab staff member in a black polo points while explaining something to a group. — Stills from the UAB School of Dentistry visit recap · the Storyline & Sinker example

Dental students in green scrubs lean in to look at something together. — Stills from the UAB School of Dentistry visit recap · the Storyline & Sinker example

A purpose for every deliverable

We assign each included piece a primary audience and use.

Your website, social channels, follow-up communications, and sponsor or donor conversations may each use different pieces from the same collection. We plan those uses before filming so the finished work has somewhere useful to go.

Short filmA short film can introduce the experience to future attendees.
Sound-bite clipA participant’s sound-bite clip can answer a specific question in their own words.
CarouselA carousel can explain what happened and why it mattered.
DocumentaryA documentary can give supporters the context to understand the work and the community it serves.

03

Choose the depth your story needs.

All three packages use audience research to guide the work. The depth of the story, extent of coverage, and supporting deliverables determine the package.

The same festival, conference, vendor market, or evening event can fit more than one package.

Aerial view of a campus with a water tower, trees, and a white-roofed building. — Drawn to scale on an example event day. We choose coverage windows around the activity and atmosphere the story needs to show; the Documentary follows the event from setup through teardown.

Aerial view of a crowd on a lawn beside a building and a parking lot. — Drawn to scale on an example event day. We choose coverage windows around the activity and atmosphere the story needs to show; the Documentary follows the event from setup through teardown.

What you take home, drawn to scaleMain-film runtime on a 10-minute track · one tall tile = one sound-bite clip · one square = one edited photograph.Storyline & Sinker tiles show stills from the UAB School of Dentistry visit recap, our Storyline & Sinker example; Documentary tiles, stills from the 220 Event Story Doc, our Documentary example.

Booking more than one day? See multi-day coverage

01Event Recap

Storyline

Let the people there tell the story.

$1,250per event

Capture the atmosphere, people, and highlights in a concise story relevant to the intended audience.

One 60-second vertical recapDesigned for sharing through Reels, TikTok, and YouTube Shorts.

Voices and mic’d activities incorporated into the recap

Carousel: separate scope

30 edited photographs

Coverage: Up to 2 consecutive hours on the first dayAdded filming day: $500, up to 2 hours
Delivery: Complete package within 24 hours

Check My Event Date

02Flagship Event Story

Storyline & Sinker

Tell the story behind the experience.

$3,250per event

Develop the purpose and participant experience through planned interviews and substantial video and photography coverage.

One film up to 3 minutes, vertical and horizontalEach version is composed for its screen, with adjusted framing and text placement.

Six captioned sound-bite clips, usually 7–20 seconds each

One 10-slide branded carousel

40 edited photographs

Coverage: Up to 4 consecutive hours on the first day, with video and photographyAdded filming day: $1,500, up to 4 hours
Delivery: Complete package within 24 hours

Plan My Event Story

03Full Event Documentary

Storyline & Sinker Documentary

Show why this event matters to the people and community behind it.

From $8,500quoted from the agenda

Follow the event from setup through teardown and explain its wider significance for the business, organization, or community.

One 7–10-minute documentary, horizontal onlyOne complete documentary with a beginning, development, and resolution, built around real people and what unfolds at the event.

Twelve captioned sound-bite clips, usually 7–20 seconds each, plus one short-form vertical teaser

One 10-slide branded carousel

60 edited photographs

Coverage: Full event coverage from setup through teardownAdditional days from $3,500
Delivery: Clips, carousel, and photos within 24 hours; teaser within 48 hours; documentary within 7 calendar days

Plan My Event Documentary

Compare every detail

Event package comparison
Detail	Storyline	Storyline & Sinker	Documentary
Price	$1,250	$3,250	From $8,500
Coverage	Up to 2 consecutive hours on the first day	Up to 4 consecutive hours on the first day, with video and photography	Full event coverage from setup through teardown, quoted from the agenda
Added filming day	$500; up to 2 hours	$1,500; up to 4 hours	From $3,500; crew and schedule set from the agenda
Interviews and sound	Casual, street-style mic’d interviews and selected mic’d moments of volunteers or participants	Up to three planned interview participants, with casual interviews captured throughout the agreed coverage	Planned interviews, behind-the-scenes conversations, street-style interviews, and mic’d moments
Main film	One 60-second vertical recap	One film up to 3 minutes, vertical and horizontal	One 7–10-minute documentary, horizontal only
Supporting video	Voices and mic’d activities incorporated into the recap	Six captioned sound-bite clips, usually 7–20 seconds each	Twelve captioned sound-bite clips, usually 7–20 seconds each, plus one short-form vertical teaser
Photos	30 edited photographs	40 edited photographs	60 edited photographs
Carousel	Separate scope	One 10-slide branded carousel	One 10-slide branded carousel
Delivery	Complete package within 24 hours	Complete package within 24 hours	Clips, carousel, and photos within 24 hours; teaser within 48 hours; documentary within 7 calendar days

All deadlines run from the end of the final covered event day. For Documentary bookings, that includes teardown.

Sound-bite clips are individual speaking moments, selected, trimmed, and captioned. The documentary teaser is a separate 30–60-second vertical narrative edit.

Photos used in the carousel are selected from the package’s photo collection. High-resolution images and web-ready copies are included. One consolidated revision round is included.

One location within Huntsville, Madison, or Madison County is included. For Documentary bookings, the proposal confirms every covered date, location, start and finish time, and the complete crew.

04

Plan the coverage. See the story it buys.

The coverage planner suggests the package that fits your event day, compares all three for the same day, and builds a likely budget from the published prices.

Every figure is an estimate. Your proposal confirms the scope, the schedule, and the final price.

How your estimate is built

Package priceFirst day, within its included window + Added filming daysEach day after the first + Extra hoursBeyond the daily window, as an estimate + Items quoted in your proposalTravel, added crew, livestreaming, and more = Your likely budgetConfirmed in your proposal

The rates the planner uses
Package	First day	Each added day	Extra hours beyond the window
Storyline	$1,250Up to 2 hours	+$500Up to 2 hours	Est. $250 per hour
Storyline & Sinker	$3,250Up to 4 hours	+$1,500Up to 4 hours	Est. $375 per hour
Storyline & Sinker Documentary	From $8,500Setup to teardown	From +$3,500Per added covered day; a separate setup or teardown day counts	Hours don’t change the starting totalCoverage runs setup to teardown
Client Event VisitMonthly content clients only	From $350 per visitA one-hour visit	From $350Another one-hour visit	A longer visit is quoted in your proposal

Quoted in your proposal

These depend on the agenda, so they appear in your estimate as line items without a figure:

Travel outside Huntsville, Madison, and Madison County
Additional locations
Simultaneous coverage of must-capture activities happening at the same time (added crew)
Livestreaming
Full-length recordings of complete speeches, sessions, or performances
Captioned clips or a carousel added to Storyline
A Client Event Visit longer than 1 hour
Planned interview participants beyond three on Storyline & Sinker

Extra-hour figures are working estimates, pro-rated from each package’s added-day rate; your proposal confirms them. Documentary figures are starting totals; the full agenda determines the final crew, day fees, and fixed booking quote.

05

Same event, different depths of story.

The package choice follows the kind of finished content you want. Compare what each package could show and explore for the events you host, and who the story may need to reach.

A person seen from behind raises a hand toward a blue-lit stage screen. — Documentary exampleStill from the 220 Event Story Doc.

Vendor markets

StorylineWhat the coverage could show

Vendor markets, night markets, and maker fairs

Vendors introducing what they offer, shoppers browsing, quick reactions, demonstrations, and the atmosphere across the market.

Storyline & SinkerWhat the story could explore

Vendor markets, night markets, and maker fairs

Why the market exists, the people behind the businesses, what vendors bring to it, and how visitors experience the event. Planned conversations with an organizer and selected vendors connect the activity to a clear story.

DocumentaryWhat the documentary could explore

Vendor markets, night markets, and maker fairs

The businesses and makers behind the stalls, their preparation, interactions with customers, and the role the market plays for its community.

Who the story may need to reachShoppers, future vendors, local business partners, and sponsors.

Evening gatherings & mixers

StorylineWhat the coverage could show

Business mixers, networking evenings, and industry gatherings

Introductions, conversations, attendee takeaways, and the experience of being in the room.

Storyline & SinkerWhat the story could explore

Evening events, business mixers, and industry gatherings

What brings people together, the relationships being built, participant perspectives, and the value of the gathering. Interviews provide direction while candid conversations and interactions show the experience.

DocumentaryWhat the documentary could explore

Evening events, business mixers, and industry gatherings

The purpose behind the gathering, the work to bring it together, participant experiences, relationships, and closing reflections.

Who the story may need to reachProspective participants, members, partners, customers, and sponsors.

A wide view from the back of a dark hall toward a purple-lit stage and band. — From the Documentary exampleStill from the 220 Event Story Doc. Watch the film

Food, music, arts & cultural festivals

StorylineWhat the coverage could show

Food, music, arts, and cultural events

People enjoying the event, featured activities, conversations with vendors or participants, and the details that give the occasion its identity.

Storyline & SinkerWhat the story could explore

Food, music, arts, and cultural festivals

The event’s identity, the organizers and contributors behind it, featured activities, and what the experience means to the people attending.

DocumentaryWhat the documentary could explore

Food, music, arts, and cultural festivals

The event’s identity, the people creating the experience, preparation and performance, participant perspectives, and what sustains the event.

Who the story may need to reachPotential attendees, artists, cultural partners, supporters, and sponsors.

Citywide festivals and major public events

How the event comes together, who participates, the work of organizers and volunteers, opportunities for local contributors, and the community value the event can demonstrate.

Who the story may need to reachFuture and returning attendees, residents, sponsors, partners, and funding decision makers.

A band performs on a red-lit stage above a silhouetted crowd. — From the Documentary exampleStill from the 220 Event Story Doc. Watch the film

Conferences, trade shows & expos

StorylineWhat the coverage could show

Conferences, trade shows, and expos

Selected highlights, exhibitor interactions, attendee impressions, and the activity between scheduled sessions.

Storyline & SinkerWhat the story could explore

Conferences, trade shows, and expos

The event’s central purpose, perspectives from selected organizers, speakers, or exhibitors, and attendee experiences. Key activities and interactions illustrate what participants gain from being there.

DocumentaryWhat the documentary could explore

Conferences, trade shows, and expos

The reason the event exists, organizer and contributor perspectives, the experience across sessions and shared spaces, and what participants take away.

Who the story may need to reachFuture delegates, exhibitors, speakers, employers, and sponsors.

Silhouetted hands raised toward a blue-lit stage with a band. — From the Documentary exampleStill from the 220 Event Story Doc. Watch the film

Nonprofit fundraisers & galas

StorylineWhat the coverage could show

Fundraisers, community celebrations, and volunteer events

People participating, volunteers in action, short reflections, and the energy around a shared purpose.

Storyline & SinkerWhat the story could explore

Fundraisers, galas, community celebrations, and volunteer events

Why people are involved, the work taking place, the experiences of participants, and the outcome the event can demonstrate.

DocumentaryWhat the documentary could explore

Nonprofit fundraisers, galas, and community initiatives

How the gathering connects to the mission, the people involved, volunteers and supporters at work, and the specific activities or results the organization can demonstrate.

Who the story may need to reachDonors, volunteers, community partners, the public, and funding organizations.

Community celebrations, volunteer events, and team initiatives

The people and effort behind the activity, relationships formed through participation, and the contribution or outcome that can be shown.

Who the story may need to reachParticipants, future volunteers, employees, partners, and community supporters.

Grand openings & business occasions

StorylineWhat the coverage could show

Grand openings, open houses, and customer appreciation events

Guest arrivals, interactions, key celebration moments, and candid reactions from customers and staff.

Storyline & SinkerWhat the story could explore

Grand openings, open houses, and customer appreciation events

The purpose behind the occasion, the people behind the business, relationships with customers, and how guests experience the event.

Business anniversaries, organizational milestones, and team events

The history and people behind the milestone, the experience of coming together, and what the occasion means to employees, customers, or the wider community.

Students in green scrubs walk past large illuminated letters in an event hall with a wooden floor. — From the Storyline & Sinker exampleStill from the UAB School of Dentistry visit recap. Watch the recap

DocumentaryWhat the documentary could explore

Grand openings, business anniversaries, and organizational milestones

The history and preparation behind the occasion, the team and customer experience, and what this next chapter means.

Who the story may need to reachCurrent and future customers, employees, partners, and the surrounding community.

Workshops & education

StorylineWhat the coverage could show

Workshops, demonstrations, and educational programs

Hands-on activities, useful demonstrations, participant discoveries, and the experience of learning together.

Storyline & SinkerWhat the story could explore

Workshops, demonstrations, and educational programs

What participants came to learn or experience, the people leading the program, the activities involved, and the takeaways participants can describe.

A lab staff member in a green polo explains something to a student. — From the Storyline & Sinker exampleStill from the UAB School of Dentistry visit recap. Watch the recap

DocumentaryWhat the documentary could explore

Workshops, demonstrations, and educational events

The purpose of the program, preparation by the people leading it, participant experiences, and what people learned or were able to do.

Who the story may need to reachFuture participants, members, employers, partners, and program supporters.

Multi-day programs

StorylineWhat the coverage could show

Multi-day festivals, markets, conferences, and retreats

Highlights and candid voices captured during selected windows on each booked day, combined into one recap and photo collection.

Storyline & SinkerWhat the story could explore

Multi-day festivals, markets, conferences, and retreats

A connected story across selected coverage windows on each booked day: the event’s purpose, developing experiences, meaningful interactions, and closing reflections.

DocumentaryWhat the documentary could explore

Multi-day festivals, markets, conferences, and retreats

A connected story from setup to teardown across the booked days, allowing people, experiences, and outcomes to develop over time.

Who the story may need to reachThe priority audiences identified through the event’s research and communication goals.

Best for · StorylineChoose Storyline when you want to capture the essence of an event: its atmosphere, people, activities, and a few memorable things they have to say.

Best for · Storyline & SinkerChoose Storyline & Sinker when you need intentional storytelling and substantial event capture: a clear narrative shaped through planned interviews and supported by candid voices, key activities, and the participant experience.

Best for · DocumentaryChoose the Documentary when the event’s meaning needs room to develop through its people, preparation, experience, and outcome.

06

Selected event work.

Each example is labeled with the package it illustrates.

Still from the 220 Event Story Doc: a crowd, seen from behind, faces a purple-lit stage with a band and lyric screens. — **220 Event Story Doc**Event documentary · horizontalThe package it illustratesFollow the event from setup through teardown and explain its wider significance for the business, organization, or community.

Aerial view of a campus event venue, a long white-roofed building with a lit screen at its entrance and trees around it. — **220 Event Story Doc**Event documentary · horizontalThe package it illustratesFollow the event from setup through teardown and explain its wider significance for the business, organization, or community.

Still from the UAB School of Dentistry visit recap: students smile as they talk in the lab. — **UAB School of Dentistry Visits Oral Arts Dental Lab – Official Recap**Official event recap · horizontalThe package it illustratesDevelop the purpose and participant experience through planned interviews and substantial video and photography coverage.

Dental students in green scrubs step off a tour bus, smiling, with a man in a dark shirt beside them. — **UAB School of Dentistry Visits Oral Arts Dental Lab – Official Recap**Official event recap · horizontalThe package it illustratesDevelop the purpose and participant experience through planned interviews and substantial video and photography coverage.

StorylineEvent Recap

Storyline example: in production60-second recap · verticalOur Storyline example is in the edit. This space is reserved for it.The package it illustratesCapture the atmosphere, people, and highlights in a concise story relevant to the intended audience.

07

One event story, captured across multiple days.

Choose your package, then add the filming days needed to capture the event. Footage, interviews, and photographs from the booked days contribute to one finished collection. Your selected package’s film length and deliverable quantities stay the same.

Several booked days, one finished collection

Day 1
Day 2
Day 3

One combined collection

Same film length. Same deliverable quantities.

Three filming days: example totals

Storyline$2,250
Storyline & Sinker$6,250
Storyline & Sinker DocumentaryFrom $15,500

Each added filming day

Additional filming day prices and coverage
Package	First day	Each additional filming day	Coverage per added day
Storyline	$1,250	$500	Up to 2 consecutive hours
Storyline & Sinker	$3,250	$1,500	Up to 4 consecutive hours with video and photography coverage
Storyline & Sinker Documentary	From $8,500	From $3,500	Full scheduled coverage; crew and schedule set from the agenda

For Documentary bookings, if setup or teardown takes place on a separate day, that day is included in the multi-day quote.

Your package deliverables stay the same

Storyline: One 60-second vertical recap and 30 edited photographs, selected from the event coverage across all booked days.
Storyline & Sinker: One film up to three minutes in vertical and horizontal formats, six captioned sound-bite clips usually 7–20 seconds each, one 10-slide branded recap carousel, and 40 edited photographs, selected from coverage across all booked days.
Storyline & Sinker Documentary: One 7–10-minute documentary in horizontal format only, 12 captioned sound-bite clips usually 7–20 seconds each, one 30–60-second vertical teaser, one 10-slide branded recap carousel, and 60 edited photographs, selected from setup-to-teardown coverage across all booked days.

Example event totals

Example event totals by number of filming days
Filming days	Storyline	Storyline & Sinker	Storyline & Sinker Documentary
One day	$1,250	$3,250	From $8,500
Two days	$1,750	$4,750	From $12,000
Three days	$2,250	$6,250	From $15,500

Total price equals the package price plus the additional-day fee for each day after the first. Storyline and Storyline & Sinker retain their stated daily coverage allowances. Documentary figures are starting totals; the full agenda determines the final crew, day fees, and fixed booking quote.

How this could work

Storyline · three daysA three-day vendor market or festival could use Storyline for a selected two-hour window on each day. Coverage could feature different vendors, attendee reactions, demonstrations, and the atmosphere as the event develops. One 60-second recap and 30 edited photographs bring those highlights together.

Storyline & Sinker · three daysA three-day festival, vendor event, or conference could use Storyline & Sinker for selected four-hour windows on each day. Planned interviews with up to three key people establish the central story, while casual interviews, featured activities, and participant experiences show it unfolding. The result is one film up to three minutes in both screen formats, six captioned sound-bite clips, one 10-slide carousel, and 40 edited photographs across the entire booking.

Documentary · three daysA Documentary booking could follow a citywide festival from the build day through the public event and a separate teardown day. Research would establish which audience and support goal should lead the story, then guide interviews with organizers, contributors, and participants. The edit could connect the public experience to the work and community value behind it. Three covered days produce one 7–10-minute horizontal documentary, 12 captioned sound-bite clips, one teaser, one 10-slide carousel, and 60 photographs.

Plan Multi-Day Coverage

08

Already a monthly client? Add an event visit.

Hosting something special outside your regular content visit? Add a capture visit and use the resulting content within your existing monthly plan.

This option adds a visit, with editing handled through the current monthly deliverable allocation. Clients who need a separate event film and additional finished assets can choose a standalone event package.

From $350Client Event Visit · starting price · available to active monthly content clients

Coverage: One additional one-hour visit to capture your event at your business or agreed local venue.
Capture: Coverage can include event footage, brief informal interviews, and natural audio from people taking part in activities.
Editing: Editing uses your existing monthly deliverables, with the event pieces identified before filming. Your regular monthly visit stays in place.
Delivery: Delivery follows the agreed monthly publishing calendar.
Another visit: From $350 for another one-hour visit.

If you need a separate event film, additional reels, or a dedicated photo collection, choose one of the event packages. Their finished deliverables are additional to your monthly allocation.

Add an Event Visit

An event visit adds a production visit. The event pieces come from your existing monthly deliverables, identified before filming, and your regular monthly visit stays in place.

09

The clock starts when the event ends.

All deadlines run from the end of the final covered event day. For Documentary bookings, that includes teardown. The delivery schedule applies to one combined collection across all booked days.

Silhouetted hands raised in a dark hall under stage light. — Documentary exampleStill from the 220 Event Story Doc.

Share your eventTell us the dates, the location, and who needs to see the story.
Research and planningAudience research and a planning session establish who the content is for, the decision it should support, key people, interview prompts, the event schedule, and essential moments.
CoverageWe choose coverage windows around the activity and atmosphere the story needs to show. Documentary coverage follows the event from setup through teardown.
DeliveryYour finished collection arrives on your package’s schedule. One consolidated revision round is included.

Drawn to scale across one week. Every deadline is measured from the end of the final covered event day; for Documentary bookings, that includes teardown.

Call sheet · Event inquiry

Tell us about your event.

Share your dates, location, and the audience you want to reach. Package preference is optional.

What happens nextWe’ll review the dates, coverage needs, and the audience you want to reach, then follow up about the right scope.

Thanks for sharing your event. We’ll review the dates, coverage needs, and the audience you want to reach, then follow up about the right scope.

We couldn’t send your event details just now. Please try again in a moment.

Who’s planning

Name

Organization

Email

The event

Event type

Location

Venue and city

Event date or dates

For example, May 16–18

Are the dates confirmed? Confirmed Tentative

Number of filming days

Expected setup-to-teardown timing (optional)

For example, setup 7 a.m., doors 10 a.m., teardown by 8 p.m.

The story

Who needs to see this story, and what do you want it to help them understand or do?

Coverage

Are you an existing monthly client? (optional) Yes No

Package preference (optional)

Need content between events? Explore our monthly content packages.

Give people a reason to attend, return, and support what comes next.

The audience shapes the story.

How research shapes the finished work

A purpose for every deliverable

Choose the depth your story needs.

Storyline

Storyline & Sinker

Storyline & Sinker Documentary

Compare every detail

Plan the coverage. See the story it buys.

Coverage planner

Recommended: Storyline

Storyline

Every package, the same event.

How your estimate is built

Same event, different depths of story.

Vendor markets

Evening gatherings & mixers

Food, music, arts & cultural festivals

Conferences, trade shows & expos

Nonprofit fundraisers & galas

Grand openings & business occasions

Workshops & education

Multi-day programs

Selected event work.

One event story, captured across multiple days.

Each added filming day

Your package deliverables stay the same

Example event totals

How this could work

Already a monthly client? Add an event visit.

The clock starts when the event ends.

Tell us about your event.