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Storyline & Sinker
Social media management · Huntsville and Madison, Alabama

Keep your content moving and your conversations covered.

Storyline & Sinker offers social media management alongside our Full Content Plan for businesses in Huntsville, Madison, and Madison County.

We create the content, publish the approved content we produce, answer routine comments and messages, and pass interested leads to your team. Your team stays responsible for estimates, appointments, and sales follow-up.

Full Content with management starts at $3,350/month total for one platform. Six-month content retainer plus $950 one-time setup. Management is available exclusively with the Full Content Plan.

01

For the work that happens after content is created.

Someone needs to schedule the posts, check the accounts, respond to routine questions, and recognize when a conversation needs your team’s attention.

Management gives those tasks an agreed owner and a defined scope. Before we start, we confirm the accounts, publishing activity, response guidance, and person who should receive interested leads.

Your accounts stay in your name. You approve the content and the direction we use to manage them.

02

Two levels of management, both with the Full Content Plan.

Full Content Plan + Posting and Responses

$3,350/month total for one platform

This includes the Full Content Plan, with its twenty story pieces and ongoing consultation, plus scheduling and publishing the approved content we produce, routine comment and message responses, and incoming lead notification and handoff for one business account.

The management portion is $850/month. Each additional managed platform adds $350/month: $3,700/month in total for two platforms.

Full Content Plan + Management and Outreach

$3,850/month total for one platform

This includes Posting and Responses plus reviewing new followers for customer fit, engaging suitable prospects with relevant comments and individually written messages, and contributing useful comments on third-party content your ideal customers are likely to see.

The management portion is $1,350/month. Each additional managed platform adds $500/month: $4,350/month in total for two platforms.

One platform means one business account on one social network. Facebook and Instagram count as two platforms. Additional platforms use the same content library. The $950 one-time setup applies once to the engagement, not per account.

03

What the Full Content Plan supplies.

The Full Content Plan includes twelve reels, eight carousels, and twenty finished story pieces each month, with video and photography captured in one visit at one agreed location, a coordinated calendar, and ongoing guidance for your team’s own content. Planning, editing, subtitles, caption drafts, one consolidated revision round, and organized final files are included.

It also includes eight additional prompts for your team, one 30-minute monthly strategy call, and feedback on up to four client-created posts, drafts, or ideas each month. Your team creates and revises those additional pieces.

Each carousel has up to six slides. We supply the selected edited photographs used in the included carousels and stories for reuse.

A smiling woman with folded arms stands at a marble kitchen island under pendant lights, lit from both sides.
Video + photographyReflectors, a camera and a tethered laptop: the same visit supplies the reels and the carousel photos.
04

Know what account management includes.

Monthly activityPosting and ResponsesManagement and Outreach
Feed publishingUp to 20 placements of the content we produce on each selected platform, using supported formatsSame
Story publishingUp to 20 of the Full Content Plan’s included story pieces on each selected platform that supports storiesSame
Routine comment and message repliesUp to 100 written replies on the first platform; each additional platform adds 50Same; outreach conversation replies use this allowance
New-follower reviewNot includedUp to 60 reviews on the first platform; each additional platform adds 30
Individually written prospect engagementNot includedUp to 20 suitable prospects on the first platform; each additional platform adds 10
Comments on relevant third-party postsNot includedUp to 20 on the first platform; each additional platform adds 10
ReportingMonthly summary of publishing, responses, incoming leads, and handoffsAlso includes follower review and outreach activity

One prospect engagement includes a relevant comment and an individually written initial message where the account supports that contact. These allowances describe the activity included each month. Interested leads are recorded separately.

Management includes the Full Content Plan’s twenty story pieces each month. The publishing allowance covers our produced content. Publishing additional pieces your team creates, including pieces from your monthly prompts, or activity beyond the allowance is agreed separately. See what management includes.

05

Clear response hours and a clear handoff.

We check selected accounts twice each business day and respond to routine comments and messages within one business day, Monday–Friday, 9 a.m.–5 p.m. Central, excluding agreed holidays.

Relevant lead requests are passed to your named contact by the next business day. We pass along the conversation and its context so your team can handle the estimate, appointment, or sales follow-up.

Before starting, we agree on response guidance and the lead destination. If activity reaches the agreed allowance, we arrange the next step with you before adding work.

06

What stays with your team.

Your team supplies accurate service information, relevant business updates, and the guidance we need to answer routine questions. You arrange filming access, participate in production, and approve the content and schedule.

When a prospect needs an estimate, an appointment, or a sales conversation, your team takes the next step. Share useful feedback from those conversations so it can inform future content.

07

Questions about management

Can I buy management with 6 Reels or 12 Reels?

Management is available exclusively with the Full Content Plan. The reels-only packages supply finished videos and caption drafts for your team to publish.

Can you manage Facebook and Instagram?

We confirm the selected accounts and supported activity before starting. Facebook and Instagram count as two platforms. With Posting and Responses, the Full Content Plan plus two managed platforms totals $3,700/month. With Management and Outreach, that total is $4,350/month. The $950 one-time setup applies once to the engagement, not per account.

Is management available all day and on weekends?

The included service operates Monday–Friday, 9 a.m.–5 p.m. Central, excluding agreed holidays, with the account checks and response timing described above. We agree on the scope before work begins.

Are paid ads included?

Ad campaign creation, ad management, and platform ad spend are separately scoped. We can discuss those needs on the content call.

What will the monthly report show?

You receive a summary of publishing, responses, incoming leads, and handoffs. Management and Outreach also reports follower review and outreach activity. Your team supplies the sales follow-up needed to understand what happens after a lead is handed over.

What is the commitment?

Content packages run for six months and are billed monthly. Management follows the remaining Full Content retainer term. The $950 Full Content setup applies once per engagement; adding management or another platform has no new setup charge. If you move from a reels package to Full Content during the engagement, we credit your $450 setup toward the $950 expanded setup, and you pay the $500 difference. Your quote confirms the selected scope and full cost.

08

Let’s find the right amount of support.

Tell us about your business, what you want customers to understand, and which parts of content you want to hand over. We’ll talk through the package, your team’s role, and the full cost.

Six-month content retainers, billed monthly. One-time setup is $450 for the reels packages or $950 for the Full Content Plan. Custom service and project pricing is available.