Storyline & Sinker
How it works

Bring your expertise. We’ll handle the {{content.}}

We turn the work you do and the questions you answer into content your customers can understand.

You share what matters, take part in one monthly filming visit and review the content. We handle the planning, production, editing and organized delivery.

One clear plan. One monthly visit. One round of feedback.

Book a content call See packages
01Getting started

First, we get to know your {{business.}}

We start with a conversation about your services, the customers you want to reach and what you’d like us to take off your plate. Together, we choose a package and confirm the scope, filming location and full cost.

Once you’ve signed the agreement and paid the setup fee, we gather your business information and begin the research.

  1. 01ConversationYour services, your customers, what you’d like us to take off your plate.
  2. 02AgreementChoose a package. Confirm the scope, filming location and full cost.
  3. 03Setup + researchSign, pay the setup fee. We gather your business information and begin the research.
  4. 04Your reviewYou review the direction before the first filming visit.
One-time setup

A plan you can understand and use.

$450one-time setup

Your $450 one-time setup includes initial market research and an Ideal Customer Profile Content Messaging Map.

We review your market, relevant competitors and available customer evidence. Then we connect the questions your ideal customers ask with the messages, examples and content topics that can help answer them.

You receive a research summary, a clear customer profile and a messaging map with four content themes and twelve starter ideas. The map comes as a readable PDF and an editable file you can refer to and reuse.

  • 01Research summary
  • 02Customer profile
  • 03Messaging mapFour content themes · twelve starter ideas
Readable PDFEditable file
How every branch of your map works
Follow any branch
  1. Customer concern
  2. Message to communicate
  3. Reel opening + visual proof
  4. Next step
Explore a sample message map

You review the direction before the first filming visit. We use your feedback to refine the plan, so you know what we’re creating and why.

02Sample message map

One customer decision. {{Twelve reels.}}

This illustrative map for a kitchen remodeler shows the structure your own map follows: the decision your customers are making, four concerns behind it, and three reel concepts for each.

03The monthly process

Here’s what happens each {{month.}}

  1. We plan what to show.

    We build a topic and shot list from your messaging map. You share relevant updates, recurring customer questions and any people, services or work you’d like to feature.

    We’ll confirm the plan and send prompts so you know what to expect before we arrive.

    Your partTell us what’s happening in the business and help arrange access.

  2. We capture it in one visit.

    We come to one agreed location and guide the filming around the planned content. We ask questions, direct the shots and help you explain work you know well.

    Full Content includes video and photography during the same visit. Purchased story pieces are also captured from that visit.

    Your partHave the agreed people, space and work available, and take part in filming.

  3. We edit. You review.

    We turn the material into your package’s finished content, with subtitles, caption drafts and the appropriate platform formatting.

    You review the batch and send one consolidated round of feedback. We make the agreed changes within the planned content and prepare the final files.

    Your partCheck accuracy, voice and details, then send one set of notes.

  4. Your content is ready to use.

    Your approved files arrive in a labeled folder with captions and a suggested release sequence. You can see what each piece is and where it fits.

    Your team can publish the content, or we can handle publishing through a management add-on to Full Content.

    Your partPublish the content, or approve the schedule if we’re managing it.

04Client control

You stay in {{control.}}

01You approve the direction and the finished content.

02After payment, you receive downloadable approved assets for ongoing business use.

03Your social accounts stay in your name.

05Publishing and management

Choose how much you want to hand {{over.}}

Every package

Your team publishes.

Every content package includes finished files, caption drafts and a suggested release sequence. Your team handles posting and the conversations that follow.

Full Content only

We manage the selected accounts.

With a management add-on to Full Content, we schedule and publish approved content, answer routine comments and messages, and notify your team when an interested lead needs a next step.

Management + Outreach also adds review of new followers for customer fit, relevant comments, individually written messages to suitable prospects and engagement with third-party content your ideal customers are likely to see.

Before we begin, we agree on the platforms, response guidance, activity allowances and the person who receives leads. You get a monthly summary of the account activity we’ve handled.

We hand over the conversation and its context. Your team handles estimates, appointments and sales follow-up.

See management options

06Keep the next month relevant

The next plan starts with what’s happening {{now.}}

New customer questions, a service you want to explain, work you’ve completed or a detail people keep misunderstanding. Bring those into the next planning exchange.

We use your feedback and the messaging map to shape the next batch, so the content stays connected to the business you’re running.

07Common questions

A few practical {{questions.}}

We develop the topics, content direction and prompts. You supply the knowledge of your business and help us check the facts. Your existing questions, examples and customer conversations give us useful material to work with.

We’ll agree who appears on camera and what we can show before the visit. During filming, we guide you with questions and prompts about work you know well. The plan can also include demonstrations, work in progress and details of your process where they fit the topic.

The initial research and messaging map arrive within seven business days after we receive the required information. One revision follows within three business days of your consolidated feedback, before the first filming visit.

Content drafts arrive within seven business days after filming and receipt of the required information. You send your consolidated feedback within three business days; revisions follow within three business days after that. We plan production ahead of the month when the content will be published.

Request a change at least two business days ahead. We accommodate one timely reschedule per month within available capacity. Weather or access problems are handled by agreeing on a revised plan and delivery schedule.

Content packages run for six months and are billed monthly, with the one-time setup paid before research begins. Management add-ons follow the remaining Full Content term. Your quote confirms your package, selected extras, travel and full cost before work begins.

You receive your research summary, messaging map and paid, approved finished content for ongoing business use. Your social accounts remain yours. Camera originals, unused footage and editing project files can be scoped separately.

08Next

Let’s make content part of your {{routine.}}

Tell us about your business and what keeps content from getting done. We’ll help you choose a package and explain what the first month would look like.

Book a content call See packages

Six-month content retainers, billed monthly. One-time research setup applies. See packages for pricing and billing details.