Storyline & Sinker
Monthly content packages

Your content, {{planned and created.}}

Give customers a clearer picture of your work, your expertise and the people behind your business. Choose your monthly content package; we handle the planning, filming and editing.

Three content choices. One filming visit each month.

Six-month retainers, billed monthly. Every package starts with a $450 one-time research and messaging-map setup.

01

6 Reels

$750/month

Turn the questions you answer every day into useful video.

Six unique, edited reels each month.

A practical fit when you want a regular supply of original video and have someone ready to post it.

One monthly filming visit.

Six-month retainer + $450 setup.

Book a content call
02

12 Reels

$1,400/month

Make room for more answers, work examples and introductions.

Twelve unique, edited reels each month.

A practical fit when you have more to show and want a larger video library for your team to publish.

One monthly filming visit.

Six-month retainer + $450 setup.

Book a content call
03Video + Photography

Full Content

$2,250/month

Show the work in action. Explain the details that matter.

Twelve unique reels and eight carousels each month.

Video and photography captured in one visit. Each carousel is a multi-slide post with up to six slides, using clear copy, photography and branded design.

Social media management available as an add-on.

Six-month retainer + $450 setup.

Book a content call
01Included

Every package gives you a clear plan and {{finished content.}}

Monthly planning, guided filming, editing, reel subtitles, caption drafts, one consolidated revision round and organized final files are included.

Reels
  • Instagram
  • Facebook
  • TikTok
  • YouTube Shorts
Carousels
  • Instagram
  • Facebook

Reels are formatted for Instagram, Facebook, TikTok and YouTube Shorts. Carousels are supplied for Instagram and Facebook. Each platform version uses the same original content.

Your part

Share relevant business information, arrange access, participate in one monthly visit and review the content.

Who publishes

Your team publishes unless you add management to Full Content.

02One-time setup

Start with a plan for the customers you {{want to reach.}}

The one-time setup covers initial market research and your Ideal Customer Profile Content Messaging Map. We identify the customer questions, concerns and proof your content should address, then turn them into a practical direction for production.

You receive a research summary, a customer profile and a messaging map with four content themes and twelve starter ideas. Review the direction before the first filming visit, and keep the PDF and editable map for reference.

Setup is charged once per engagement, including when you add management or another platform.

$450One-time setup
  • 01Research summary
  • 02Customer profile
  • 03Messaging mapFour content themes · twelve starter ideas
03Optional · Full Content only

Want us to handle posting and {{conversations, too?}}

Full Content with social media management starts at $3,100/month for one platform.

We publish approved content, answer routine comments and messages, and notify your team when an interested lead needs a next step. Management is available exclusively with Full Content.

Full Content + Posting & Responses

$3,100/month total for one platform

Includes the Full Content production package and management of one business account: scheduling, publishing, routine comment and message responses, and incoming lead notification and hand-off.

The management portion is $850/month. Each additional managed platform adds $350/month.

Full Content with Management + Outreach

$3,600/month total for one platform

Includes everything in Posting & Responses, plus reviewing new followers for customer fit, commenting on suitable prospects' content, writing individual messages for those prospects and handing interested leads to your team. We also contribute useful comments on third-party content your ideal customers are likely to see and engage with.

The management portion is $1,350/month. Each additional managed platform adds $500/month.

What management includes each month

ActivityPosting & ResponsesManagement + Outreach
PublishingUp to 20 feed placements on each selected platform, using the Full Content assets and supported formatsSame
Purchased story piecesPublishing up to 20 pieces on each managed platform that supports storiesSame
Routine comment and message repliesUp to 100 written replies on the first platform; each additional platform adds 50Same; replies to outreach conversations use this allowance
New-follower reviewNot includedUp to 60 reviews on the first platform; each additional platform adds 30
Individually written prospect engagementNot includedUp to 20 suitable prospects on the first platform; each additional platform adds 10
Comments on relevant third-party postsNot includedUp to 20 on the first platform; each additional platform adds 10
ReportingMonthly summary of publishing, responses, incoming leads and hand-offsAlso includes follower review and outreach activity

One prospect engagement includes a relevant comment and an individually written initial message where the account supports that contact. These allowances describe monthly activity; interested leads are recorded separately.

We check selected accounts twice each business day and respond to routine comments and messages within one business day, Monday-Friday, 9 a.m.-5 p.m. Central, excluding agreed holidays. Relevant lead requests are passed to your named contact by the next business day. If activity reaches the agreed allowance, we arrange the next step with you before adding work.

A platform means one business account on one social network. Facebook and Instagram count as two platforms. Adding a platform uses the same content library.

Your team handles estimates, appointments and sales follow-up after hand-off. We confirm the accounts, supported activity, approved response guidance and lead destination before starting.

The one-time setup shown above applies once to the engagement. Story production is additional. Management runs alongside the remaining Full Content retainer term.

Book a content call
04Optional

Add stories from the {{same visit.}}

Add a collection of short, ready-to-use moments from the material we capture for your monthly package.

Your content packageAdditional monthly storiesAdded monthly price
6 Reels or 12 Reels12 curated video-only clips+$300
Full Content12 video and/or photo story pieces+$300
Full Content20 video and/or photo story pieces+$450

Choose either twelve or twenty pieces with Full Content. Each is a distinct finished piece beyond your reel count, curated from the same production visit. A sequence of three finished story frames counts as three pieces.

Your team posts the stories unless you have purchased management for the selected platform. Management includes publishing your purchased story pieces within its stated allowance.

05Total commitment

Know the full commitment before you {{start.}}

Content packages run for six months, billed monthly. The $450 setup is paid once before research begins. Your quote confirms your selected package, extras, travel and total cost.

SelectionMonthly feeFirst month plus setupSix months including setup
6 Reels$750$1,200$4,950
12 Reels$1,400$1,850$8,850
Full Content$2,250$2,700$13,950
Full Content + Posting & Responses, one platform$3,100$3,550$19,050
Full Content with Management + Outreach, one platform$3,600$4,050$22,050

These comparisons show the package and one setup fee. The management totals assume management starts with the six-month content engagement. Story add-ons, extra platforms and separately quoted work increase the selected total.

Setup is invoiced before research begins. Monthly retainer billing follows the agreed production start date. “First month plus setup” combines those charges for comparison; your quote confirms the payment schedule.

A routine content-tier upgrade, management add-on or additional platform does not trigger a second research setup fee. Any change in scope and price is agreed before it takes effect.

06Questions

A few details to help you {{choose.}}

Choose 6 Reels when you need a regular video foundation and have someone who can publish it. Choose 12 Reels when you have more useful topics and work to show. Choose Full Content when you want reels and carousels, video and photography, or the option to add social media management. We can help you choose during the content call.

Your package contains six or twelve unique reels. We format those originals for the four listed platforms. Sharing a reel in several places does not create additional original videos.

We capture and edit the photographs needed for your carousels. The selected edited photographs used in the finished work are also supplied for reuse. A separate photo gallery can be quoted if you need one.

Social media management is available with Full Content. The 6 Reels and 12 Reels packages provide finished content and caption drafts for your team to publish.

Each package includes one monthly visit at one agreed location. Additional locations, filming, travel or other production requirements are quoted before booking. Ad campaign creation, ad management and platform ad spend are separately scoped.

We discuss your business, the content you can use and how much support you want. We confirm the recommended package, scope, schedule and full cost. Once the agreement is signed and setup is paid, we begin the research and prepare for your first filming visit.

07Next

Let’s find the right amount of {{support.}}

Tell us what you want to take off your plate.

We’ll help you choose a package and explain exactly what your team needs to do.