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Storyline & Sinker

Content creationSocial media management

How much do content creation and social media management cost in Huntsville?

At Storyline & Sinker, monthly content creation starts at $750. The Full Content Plan, which combines twelve reels, eight carousels, and twenty finished story pieces with a coordinated calendar and ongoing guidance for your team’s own content, is $2,500/month plus a $950 one-time setup. The Full Content Plan with social media management starts at $3,350/month total for one platform.

Trevor Chapman, in a dark suit, holds a tablet beside a camera on a slider, filming a technician at a dental lab workbench, with a monitor on a stand nearby.
Behind the scenes: Trevor Chapman filming on location at a dental lab.

Content packages start at $750/month on a six-month retainer, billed monthly. One-time setup is $450 for the reels packages or $950 for the Full Content Plan. The right comparison starts with the work you need covered: original production, publishing, routine responses, or a combination.

This guide uses our own packages for businesses in Huntsville, Madison, and Madison County. The Packages page provides the full inclusions and current terms.

What do the monthly prices include?

Storyline & Sinker monthly prices
SelectionWhat you receiveMonthly fee
6 ReelsSix unique, edited reels$750
12 ReelsTwelve unique, edited reels$1,400
Full Content PlanTwelve reels, eight carousels, and twenty finished story pieces, using video and photography, plus a coordinated calendar and ongoing guidance for your team’s own content$2,500
Full Content Plan + Posting and ResponsesThe Full Content Plan, with its stories and consultation, plus management of one platform$3,350 total
Full Content Plan + Management and OutreachThe Full Content Plan plus management and the defined outreach activity on one platform$3,850 total

Every content package includes customer research and a messaging map at setup, monthly planning, one filming visit at one agreed location, editing, reel subtitles, caption drafts, one consolidated revision round, and organized final files.

Reels are formatted for Instagram, Facebook, TikTok, and YouTube Shorts. The package contains six or twelve unique original reels; the platform versions use those same originals. Full Content carousels have up to six slides and are supplied for Instagram and Facebook.

The Full Content Plan also includes eight additional prompts for your team, one 30-minute monthly strategy call, and feedback on up to four client-created posts, drafts, or ideas each month. Your team creates and revises those additional pieces.

Your team publishes unless you add management to the Full Content Plan.

What do the $450 and $950 setups cover?

The setup covers initial market research and your Ideal Customer Profile Content Messaging Map. Research covers one business, one core geographic market, and up to two related priority services: we review your business information, available customer evidence, and three relevant competitors, then connect the customers you want to reach with the questions, concerns, and evidence your content should address.

You receive a concise research summary with sources, an ideal customer profile, and a messaging map you can reference and edit. The map comes as a PDF and an editable file. The $450 reels setup includes at least six completed map entries, twelve starter content angles, and four content themes. You review the direction before the first filming visit.

The $950 Full Content Plan setup is broader: we research your customers and three relevant competitors, review your existing social content, and build a messaging map with at least twelve completed entries and twenty-four starter angles. It also includes a 90-day thematic roadmap and the first monthly calendar. The roadmap sets priorities; it is not ninety days of finished content.

Setup is charged once for the selected scope and includes one consolidated revision round. Adding management, adding a platform, or switching between reels packages has no new setup charge. If you move from a reels package to the Full Content Plan during the engagement, the $450 you paid is credited toward the $950 expanded setup, so you pay the $500 difference ($950 − $450).

What is the full six-month commitment?

Full Content Plan: six months including setup, $15,950.

Monthly fee, one-time setup, monthly fee plus setup, and six months including setup for each Storyline & Sinker selection
SelectionMonthly feeOne-time setupMonthly fee plus setupSix months including setup
6 Reels$750$450$1,200$4,950
12 Reels$1,400$450$1,850$8,850
Full Content Plan$2,500$950$3,450$15,950
Full Content Plan + Posting and Responses, one platform$3,350$950$4,300$21,050
Full Content Plan + Management and Outreach, one platform$3,850$950$4,800$24,050

These totals include six monthly payments and one setup fee: $450 for the reels packages or $950 for the Full Content Plan. The management examples assume management starts with the six-month content engagement. Add-ons such as the $300/month story clips for a reels package, extra platforms, travel, and separately quoted services increase the total.

Setup is paid before research begins. Monthly billing follows the agreed production start date. “Monthly fee plus setup” combines the two charges for comparison only; your quote confirms the actual payment schedule.

How does social media management change the cost?

The Full Content Plan with Posting and Responses is $3,350/month on one platform, plus the $950 one-time setup. The $850 management portion is part of that combined price, not a standalone service. Each additional managed platform adds $350/month.

The Full Content Plan with Management and Outreach is $3,850/month on one platform, plus the $950 setup; its management portion is $1,350/month. Each additional managed platform adds $500/month. Both options include the Full Content Plan’s twenty story pieces and ongoing consultation.

One platform is one business account on one social network. Facebook and Instagram therefore count as two. The Full Content Plan with Posting and Responses on both totals $3,700/month; with Management and Outreach, the total is $4,350/month. The $950 Full Content setup applies once to the engagement, not per account.

Management includes defined monthly activity allowances and business-day response hours. Its publishing covers the content we produce: up to twenty feed placements and twenty story pieces per selected platform each month. Publishing pieces your team creates, including pieces from the eight monthly prompts, is agreed separately. Review the scope before comparing prices.

Which extras should you allow for?

Additional needs and how each is priced
Additional needHow it is priced
Stories with 6 Reels or 12 ReelsTwelve finished video story clips, captured during the same visit, for an additional $300/month: 6 Reels becomes $1,050/month and 12 Reels $1,700/month; setup stays $450
Stories with the Full Content PlanTwenty finished video and/or photo story pieces are included in the $2,500 monthly price, with no separate story fee
Extra managed platforms$350/month each with Posting and Responses; $500/month each with Management and Outreach
Additional filming, locations, travel, or a separate photo galleryQuoted for the requested scope
Ad campaign creation, ad management, and platform ad spendSeparately scoped

A story piece is one finished vertical video clip or designed photo frame; a sequence of three finished story frames counts as three pieces. Stories are distinct finished pieces beyond the reels and carousels, produced from the same monthly visit. Your team publishes stories unless management is added to the Full Content Plan, which publishes up to twenty of the included story pieces per selected platform each month.

How should you compare two proposals?

Check the number of original pieces, where the material comes from, and who handles the work after delivery. A proposal for editing supplied footage has a different scope from one that includes research, planning, and an on-site production visit.

Check whether publishing, comments, messages, reporting, travel, and revisions are included. Ask how a “post,” “platform,” or “story” is counted and whether the quoted monthly price requires another package.

Then compare the full commitment. Include setup, the contract term, your selected add-ons, and the work your team will still need to do.

Read the questions to ask before hiring.

Which option fits your business?

Start with the amount of useful content you can publish and the responsibility your team can take on. Six Reels provides a regular video foundation. Twelve Reels gives you a larger video library. The Full Content Plan adds carousels, twenty story pieces, photography, a coordinated calendar, and ongoing guidance for your team’s own content (eight prompts, a monthly strategy call, and feedback on up to four items), plus the option to add management.

If choosing the service is the harder question, read content creation versus social media management.

To discuss your scope and receive the full cost for your business, book a content call.